Inishowen Peninsula Destination Experience Development Plan (DEDP)

Inishowen Peninsula Destination Experience Development Plan (DEDP)

The Inishowen Peninsula in Co. Donegal, Ireland’s most northerly point, provides both a dramatic ending and an awe-inspiring beginning to the Wild Atlantic Way.

Recognising the need for improved development and promotion of the area’s unique features to achieve increased international cut-through, Fáilte Ireland has developed a 5-year, sustainable, Destination Experience Development Plan (DEDP) for the region.

The key objectives of the Inishowen Destination and Experience Development Plan (DEDP) are to develop compelling experiences for this stretch of the Wild Atlantic Way that will:

  • Position Inishowen as a ‘must do’ destination and motivate visitors to stay overnight and spend more.
  • Extend the length of the season.
  • Improve the overall economy of communities through strengthening individual businesses, creating new entrepreneurial opportunities, sustaining and increasing job creation and increasing the attractiveness of the area for other forms of economic growth.

The sustainable development of a tourism destination requires the input from a range of stakeholders and this plan has been developed in consultation with a working group made up of representatives from all the key agencies and local tourism groups involved in influencing or delivering tourism, as well as individuals interested in the sustainable promotion of Inishowen as a tourism destination. This Plan focuses on identifying strategic directions for Inishowen Peninsula that will strengthen the visitor experience and elevate its story. It addresses infrastructural requirements, highlights actions that will build capacity, and promotes a community-led approach to establishing a destination with international appeal.

If you would like to reach out to the team tasked with delivering on this plan, simply email