Marketing campaigns
Our consumer campaigns are created to inspire domestic consumers to take a break in Ireland. In this section, you can download the tools and information you need to get involved in our active campaigns.
Fáilte Ireland is dedicated to promoting the Irish tourism industry through a series of marketing campaigns. Contact us to learn more about opportunities to get involved in our active campaigns.
Designed to drive domestic tourism at a national, regional and county level, this heavy-weight campaign runs across TV, cinema, press, PR, radio and digital channels to inspire people to take breaks in Ireland this summer and beyond.
A retrospective look back at some of Fáilte Ireland's previous marketing campaigns. These campaigns are no longer active and feature here for informational purposes only.
Yesterday, construction officially began on a new project to upgrade the Wild Atlantic Way Discovery Point at Bray Head, Valentia Island, Co. Kerry. Following an investment of €2.13million from Fáilte Ireland, the project will be delivered in partnership with Kerry County Council.
Meitheal, the largest and most important trade event for the Irish tourism industry, gets underway today at the Gleneagle INEC in Killarney. Meitheal is Fáilte Ireland’s annual flagship trade event, organised in partnership with Tourism Ireland, to provide Irish tourism businesses with the opportunity to sell directly to top international buyers and tour operators. This year marks the 50th anniversary of Irish tourism bodies hosting trade events to promote Ireland to influential overseas buyers.
Fáilte Ireland has opened applications for its three-year multi-annual Strategic Tourism Festival Investment Scheme, running from 2026 to 2028. The aim of the scheme is to support, develop, and deliver a diverse and compelling portfolio of cultural and heritage festivals and events to maximise the benefits for the tourism economy and local destinations.
Fáilte Ireland is hosting a series of community meetings in the Inland Mayo Region from 3rd April to engage stakeholders and gather insights for the sustainable development of tourism as they begin work on a Destination and Experience Development Plan (DEDP) for the area.
Fáilte Ireland is pleased to welcome thousands of visitors to locations across the country this weekend for St. Patrick’s Day celebrations. Festivals and events play a key role in delivering brilliant experiences, providing a unique reason for visitors to choose a destination and increase footfall for local businesses, supporting jobs and revenue generation.