Marketing campaigns
Our consumer campaigns are created to inspire domestic consumers to take a break in Ireland. In this section, you can download the tools and information you need to get involved in our active campaigns.
Fáilte Ireland is dedicated to promoting the Irish tourism industry through a series of marketing campaigns. Contact us to learn more about opportunities to get involved in our active campaigns.
Designed to drive domestic tourism at a national, regional and county level, this heavy-weight campaign runs across TV, cinema, press, PR, radio and digital channels to inspire people to take breaks in Ireland this summer and beyond.
A retrospective look back at some of Fáilte Ireland's previous marketing campaigns. These campaigns are no longer active and feature here for informational purposes only.
Fáilte Ireland has launched a new five-year strategy to sustainably grow the economic value of tourism in Galway City. Developed in collaboration with local stakeholders, the Galway City Destination and Experience Development (DEDP) plan sets out a clear vision to enhance the city’s unique appeal as a vibrant, cultural and coastal destination while reinforcing its role as a key hub on the Wild Atlantic Way.
.jpg?width=420&height=191&ext=.jpg "Making Tracks opens in Co. Laois following €250,000 investment through the EU Just Transition Fund")
Making Tracks, a new low-carbon, slow tourism enterprise, has officially opened in Ballybrophy, Co. Laois, offering a unique visitor experience that includes glamping, horse-drawn wagon tours, and an Irish country house hostel.
Emily Square in Athy, Co. Kildare has been officially reopened today by Minister for Agriculture, Food and the Marine, Martin Heydon TD in the presence of Cathaoirleach of the County of Kildare, Cllr Carmel Kelly, following a transformative redevelopment led by Kildare County Council in partnership with Fáilte Ireland.
Fáilte Ireland has today published the findings of its 2025 Tourism Careers Labour Market Research revealing that while the tourism and hospitality sector has made strong progress in rebuilding its workforce since the pandemic, momentum has now plateaued, and further action is needed to futureproof the industry.
The 2025 Amgen Irish Open got underway at the The K Club in County Kildare this week, bringing together some of the world’s top golfers for four days of thrilling competition on the iconic Ryder Cup Palmer North course.