Thoroughbred Country Destination Experience Development Plan

Counties Kildare and Tipperary are set to benefit from a new Destination Experience Development Plan that will bring to life the extraordinary thoroughbred horse tradition, the world-renowned horse people, their crafts and the breeding heritage that is synonymous with Ireland.

Fáilte Ireland, Kildare and Tipperary County Councils launched the Thoroughbred Country Destination Experience Development Plan (TCDEDP) to drive and sustain tourism in Kildare and Tipperary (via the customer-facing name 'Horse Country') and by developing new and enhanced visitor experiences across both counties.

The five-year Plan has been developed in collaboration with Kildare and Tipperary County Councils, and the Horse Country Steering Group. Ireland’s global reputation as a leader in the breeding and racing of the Thoroughbred will be central to the plan, which will create a dynamic destination to attract domestic and international visitors and establish the region as the world’s leading thoroughbred experience.