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    Tourism facts and figures

    US Travel Trend 2007-2019

    The US has and will continue to be an important market for Ireland for tourist revenue. Read more to understand how travel behaviour in pre-pandemic times will help drive recovery post-Covid.

    GB Travel Trend 2007-2019

    Britain (pre-Covid) was Ireland's single largest source market, however its share of overseas tourists had been in decline. Read more to understand how travel behaviour in pre-pandemic times will help drive recovery post-Covid.

    German Travel Trend 2007-2019

    Germany is Ireland's third most important source market. Read more to understand how travel behaviour in pre-pandemic times will help drive recovery post-Covid.

    French Travel Trend 2007-2019

    As one of the world's largest outbound travel markets, France is an important source market for Ireland. Read more to understand how travel behaviour in pre-pandemic times will help drive recovery post-Covid.

    Future Consumer Trends - July 2021

    This report highlights eight key consumer trends to watch for in the short, medium and long term, along with five key travel trends...

    Fáilte Ireland's Barometer May/June 2021

    Fáilte Ireland carried out a survey of the industry in late May/early June to inform our evolving responses to the continuing challenges facing tourism. A summary of results, broken down by sector is provided in the attached report.

    Island of Ireland Travel Profile 201

    This profile outlines the key travel characteristics of Island of Ireland (IOI) residents in 2019, which will help the industry maximise the potential of these markets as restrictions ease post COVID-19.

    Key Tourism Facts 2019 [pdf, 2.9mb]

    Key Tourism Facts 2019 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2019.

    Overseas holidaymaker study [pdf, 5.8MB]

    A summary of research conducted with overseas holidaymakers in 2019, investigating their holiday planning process and their experience of Ireland during their holiday here in Ireland.

    Air Access into the Republic of Ireland Winter 2018-2019 [pdf, 236kb]

    Find out how many weekly flights came to Ireland in the Winter of 2018/2019, where they came from and what airports they arrived at.

    Travel Profile of Key Markets [pdf, 5.5MB]

    Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.

    Targeting French Holidaymakers [pdf, 691kb]

    France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.

    Targeting British Holidaymakers [pdf, 691kb]

    Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.