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    Tourism facts and figures

    Key Tourism Facts 2019 [pdf, 2.9mb]

    Key Tourism Facts 2019 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2019.

    Overseas holidaymaker study [pdf, 5.8MB]

    A summary of research conducted with overseas holidaymakers in 2019, investigating their holiday planning process and their experience of Ireland during their holiday here in Ireland.

    Fáilte Ireland Barometer September 2020 [pdf, 720MB]

    Fáilte Ireland carried out a survey of the industry in the first week of September to help inform our evolving responses to the challenges facing tourism. A summary of results, broken down by sector, is provided in the attached report.

    Air Access into the Republic of Ireland Winter 2018-2019 [pdf, 236kb]

    Find out how many weekly flights came to Ireland in the Winter of 2018/2019, where they came from and what airports they arrived at.

    Travel Profile of Key Markets [pdf, 5.5MB]

    Profile of the four most important markets for Irish tourism Britain, USA, France and Germany (68% of overseas tourists come from these four key market)

    Targeting US Holidaymakers [pdf, 691kb]

    America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.

    Targeting French Holidaymakers [pdf, 691kb]

    France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.

    Targeting British Holidaymakers [pdf, 691kb]

    Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.