Upper Shannon, Shannon-Erne and Border Destination & Experience Development Plan
Failte Ireland, in partnership with a range of local stakeholders, is developing a Destination & Experience Development Plan (DEDP) for the Upper Shannon, Shannon Erne and Border area. This will be a five-year tourism destination plan for Cavan, Leitrim and North Roscommon as part of the development of the Ireland’s Hidden Heartlands region and will also complement initiatives emanating from development plans within neighbouring destinations, in particular along the coast.
The USSEB DEDP sits within and will integrate with the overarching framework of the Regional Tourism Strategy (RTS) for Ireland’s Hidden Heartlands, in particular, the following five strategic objectives:
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Strategic Objective 1: Raise awareness and recognition of the region and brand among domestic and international visitors and increase the duration of visitor stays, particularly within the domestic market
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Strategic Objective 2: Enhance the range and quality of our visitor experiences to underpin the Hidden Heartland’s brand proposition, leveraging the natural and cultural assets of the region in a sustainable way with a focus on ecotourism
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Strategic Objective 3: Grow the economic impact of tourism and create jobs in local tourism by supporting the tourism industry (private, public and community sectors) to develop its capacity and capability.
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Strategic Objective 4: Establish the region as one of the leading regenerative tourism destinations in Europe with nature and community at its heart
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Strategic Objective 5: Build a committed industry and stakeholder coalition to guide and co-ordinate the sustainable development of destinations across the region.
Current Status
The draft DEDP has gone out for initial Strategic Environmental Assessment and Appropriate Assessment and will be issued for Public Consultation shortly.