Upper Shannon, Shannon-Erne, and Border Destination and Experience Development Plan 2025-2030

Launched in January 2025, the Upper Shannon, Shannon-Erne, and Border (USSEB) Destination and Experience Development Plan (DEDP) is a five-year sustainable tourism plan for Cavan, Leitrim and Roscommon north of, and including, Roscommon Town (the ‘Destination’). Led by Fáilte Ireland in partnership with the three Local Authorities and Waterways Ireland, and collaborating with tourism businesses, communities, and nature, it represents a multi-stakeholder approach to sustainable tourism development.

The Plan has identified a range of key initiatives that are designed to raise awareness of the Destination, increase the length of stay in the area, expand the range and quality of visitor experiences, strengthen the value of tourism to local communities and protect the quality, character and distinctiveness of the local environment, heritage and culture.

Implementation of the Plan

The implementation of the DEDP is structured around a five-year action plan, and is based on stakeholder commitment to project delivery. Key stakeholders are taking ownership of, or are partnering on, the delivery of the key tasks and actions required to implement the DEDP.

Fáilte Ireland is managing the Plan's implementation, supported by a dedicated Implementation Group comprising representatives from Fáilte Ireland, the Local Authorities, Local Development Companies, and Local Enterprise Offices of Cavan, Leitrim and Roscommon, key industry stakeholders, and Waterways Ireland.

The Group is co-chaired by three industry representatives: Anne O'Donoghue (CEO, Irish Heritage Trust), Eileen Gibbons (Director/Owner, Electric Bike Trails), Tony Walker (General Manager, Slieve Russell Hotel).

Further information

The full Plan and associated Strategic Environmental and Appropriate Assessment documents are available via the links below. If you would like further information, please email usseb_dedp@failteireland.ie