Our values

Our core values drive everything we do here at Fáilte Ireland. We dream big, and we encourage our staff to do the same. You can learn more about our key principles and what it's like to work as part of our team at Fáilte Ireland below.


We are passionate about Ireland

  • We have pride in our country and always represent Ireland in a positive way.

  • We will always do our very best in the national interest while acting local.

  • We are passionate advocates for tourism in Ireland and encourage others to do the same.

  • We are visitor-centric.

  • We go over and above expectations because we passionately believe in what we do.

  • We have a strong customer service orientation – internal and external.

  • We believe in striving for continuous improvement; always looking for ways to develop the visitor experience, industry, community and environment.


We constantly reimagine a better future

  • We dream big – constantly and actively looking for better things to do and better ways to do them.

  • We reimagine the possible and dare to challenge the status quo.

  • We are pioneers and will try new things having an open mind to the possibilities in every idea.

  • We inspire others to reimagine their potential contribution.

  • We always aim to go beyond expectations.

  • We take and encourage educated risks.

  • We accept and learn from failures and successes alike.


We make it happen

  • We are resilient in our pursuit of success and are willing to change and evolve as required.

  • We set high standards and are constantly striving to improve our performance.

  • We have common goals and a shared purpose working to clear Key Performance Indicators (KPIs).

  • We have ownership of our actions required to achieve results.

  • We recognise that we need others to achieve results.

  • We empower and support others to make things happen.

  • We evaluate and apply the learning.


We succeed through collaboration

  • We recognise that diverse input leads to better outcomes.

  • We ask the question ‘can someone do this better than me?’

  • Actively look to work cross functionally and externally to bring the best expertise to achieve the best outcome.

  • We consider the impact of our decisions on others.

  • We ensure open and clear communication to actively ensure alignment. 

  • We establish clear roles and responsibilities with everyone taking personal ownership and being accountable.

  • We respect other’s needs and priorities that may not align with our own, in order to work together to find and agree a solution.


We act with integrity at all times

  • We focus on the greater good.

  • We are honest, transparent and have high standards of governance.

  • We do the right thing in the right way and encourage others to do the same.

  • We optimise value for taxpayers’ money by allocating our resources effectively and efficiently.

  • We consider the environmental and societal impact of our decisions and actions.

  • We don’t hide mistakes; we take responsibility and accept and learn from them.

  • We speak up when others are not doing the right thing.


We never stop developing and sharing our expertise

  • We seek to be experts in our jobs and take responsibility for acquiring broader knowledge.

  • We are informed and understand the wider context in order to better share our expertise.

  • We interrogate information to gain a better insight to understand the implications and value of our actions.

  • We ask questions and constructively challenge, always looking at every angle.

  • We are humble – we don’t know everything.

  • We seek, welcome and action feedback.

  • We network with purpose and effect.


We care about people

  • We recognise the value that each person contributes.

  • We provide a supportive environment that recognises the value of diversity and inclusion.

  • We act responsibly towards our colleagues, our stakeholders, society and the environment.

  • We make the effort to understand every individual and what matters to them.

  • We listen with interest to understand and respond, and we continuously check in.

  • We give constructive feedback and we are receptive to constructive feedback.

  • We support others to succeed and we recognise and celebrate success.

 equal opportunities