Sharon Donnelly, Newman House with Brendan Liddy, Fáilte Ireland & Eilish Tierney,Dublin Airport TIO
Front line tourism representatives from across the city and county were officially named ‘Dublin Champions’ by Fáilte Ireland at a ceremony in The National Gallery of Ireland. Nearly 140 members of the industry are now fully armed with the information to help visitors uncover some of Dublin’s hidden stories and experiences.
The group were recognised for completing a Dublin Champions Programme, developed by Fáilte Ireland, to ensure visitors to Dublin receive an excellent experience and are provided with up to date information related to what is happening in Dublin.
Speaking about the initiative, Mark Rowlette from Fáilte Ireland’s Dublin Team said -
“This initiative is going from strength to strength since its inception last year and we are delighted to honour these ‘Champions’ here in the National Gallery of Ireland. To date over 350 tourism workers have participated in the programme and put simply, it’s all about championing the knowledge and enthusiasm that front of house staff have for their city. Visitors rely on the recommendations and advice given to them, so making sure that front facing staff across Dublin tourism businesses are up to speed on all that Dublin has to offer is really key to the success of this programme.”
Participants have completed a Dublin dedicated workshop coupled with a guided familiarisation trip in the city centre or in locations along Dublin Bay.
Mr Rowlette explained –
“The programme is a full day immersion programme which is split between a workshop and familiarisation trips either within the city centre or to Dublin’s coastal villages. Following the programme, the Champions have a comprehensive understanding of what there is to do and see in the city and county and are more confident in providing great customer service by delivering the information that visitors are looking for.”
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For further information please contact:
Catherine Whelan, Communications Department
Tel: 087 6449573 / 01 8847181
Note for Editor
Fáilte Ireland
Fáilte Ireland, the national tourism development authority, was established in 2003 to guide and promote tourism as a leading indigenous component of the Irish economy.
The tourism and hospitality industry employs an estimated 220,000 people and generates an estimated €5.7 billion in revenue a year.
Dublin Champions Programme
On completion of the Dublin Champions Programme front line staff will:
• Be aware of the Dublin brand promise and proposition
• Be able to identify and anticipate visitors needs
• Have increased their product knowledge by being more familiar with the tourism attractions, activities and festivals and events in Dublin
• Demonstrate how to cross sell and motivate their visitor to experience all Dublin has to offer
• Be more confident, professional and effective when using cross selling techniques
• Be confident that they can impart their knowledge of Dublin to their colleagues
• Have uncovered some of Dublin’s hidden stories and experiences
Have had opportunities to network with their industry colleagues
For more informaation see: http://www.failteireland.ie/Dublin/Dublin-Champion-Programme.aspx
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