Press release
Fáilte Ireland launches new five-year tourism development plan for Dublin City
Five-year plan to shape sustainable, year-round tourism across Dublin City.
July 2025
4 min read
Dublin City Destination and Experience Development Plan
Strengthening neighbourhood experiences and building reasons for visitors to stay longer across culture, food, and events, while balancing city life and tourism.
Highlighted projects
See the projects driving progress and helping to deliver the Dublin City destination and experience development plan, from city visitor experiences and cultural events to trail reimagination and industry collaboration.
Dublin by Dusk
A new citywide initiative bringing together arts and culture, experiences, hospitality, and shopping on the last Thursday of each month.
Reimagine the Dubline trail
Reimagining the Dubline trail by identifying new potential routes and stories, integrating digital tools, and creating new storytelling with interpretation and wayfinding.
Winter in Dublin
Showcasing the great activities happening across the capital from November to January, including cultural events, live music, fantastic food, and shopping.
Featured news
Stay up to date with Dublin City tourism news and events connected to the destination plan.
EventBusiness overheads cost management clinics
Confidential one-hour clinic with an expert to cut business overheads and take control of costs now.
16 April 2026 - 31 December 2026OnlineFree
CourseEnergy cost management one‑to‑one clinic
A free one-to-one clinic helping tourism businesses manage energy costs with expert advice.
16 April 2026 - 31 December 2026OnlineFree
Get involved
Use the Dublin brand toolkit
Use approved Dublin brand assets and guidelines to align your business with a clear, recognisable regional brand.
Find funding opportunities
Use approved Fáilte Ireland funding programmes and supports to grow your tourism business and invest in developing quality visitor experiences.
Your local representatives
Ciaran McLoone
Manager
Hayley Kavanagh
Officer
Resources
Access the Dublin City destination and experience development plan and supporting documents.
Sales & MarketingDublin brand toolkit
A comprehensive guide to using the Dublin brand, including photography and tone of voice.
July 20261 min read- Industry & Community
SEA screening report for Dublin City DEDP
Strategic environmental assessment screening report for the Dublin City development plan.
July 202610 min read - Sales & Marketing
Let's explore Dublin 2024 guide
A guide highlighting new and unforgettable experiences in Dublin for 2024.
July 20262 min read - Industry & Community
Dublin City destination and experience development plan
The official destination and experience development plan for Dublin City.
July 202690 min read - Sales & Marketing
Explore Dublin page sample structure
Sample structure and content to help businesses create an Explore Dublin page on their website.
July 20262 min read 
Sales & MarketingWinter in Dublin campaign activation guide
A comprehensive activation guide and marketing toolkit for the Winter in Dublin campaign.
July 20269 min read
Partners working with local community and tourism businesses
Supporting your business in Dublin
Overview
Access tools, brand guidelines and support to build stronger visitor experiences across Dublin.
Regional developments
See all Destination and Experience Development Plans across Dublin.
Meet the team
Connect with Dublin’s regional team for contacts, supports and ways to get involved.
Resources
View brand guidance, strategy documents and visitor resources for the Dublin region.