F&B 360°: Eligibility and guidelines

Not sure if your business qualifies? These guidelines help you understand whether Fáilte Ireland's F&B 360° is right for your business, what is involved and the commitment required to take part.

I'm interestedView prospectus(Opens in new window)

Before you apply

Check your fit

Do you:

  • Operate a registered hotel, visitor attraction or hospitality focused tourism business in the Republic of Ireland with an in-house food and beverage offer.
  • Have the capacity to commit to a 12–18 month programme, involving senior leadership and the food and beverage team.
I'm interested

Ready to proceed?

If you answered yes to both, F&B 360° could be a strong fit for your business. Read on to check the full eligibility criteria and what is involved or sign up now.

I'm interested

Who can take part in the F&B 360° programme?

  • Hotels, large attractions and hospitality focused tourism businessesThe programme is open to registered hotels, established visitor attractions and hospitality focused tourism businesses that consider food and beverage a key revenue stream.
  • In-house food and beverage teams  A dedicated food and beverage operation as part of your core business.
  • Verified revenue benchmarksFood and beverage is a key revenue stream. Hotels: minimum 20% of total revenue. Visitor attractions: minimum 10% of total revenue.
  • Dedicated food and beverage leadershipThe general manager or business owner must be available to lead the programme alongside the food and beverage team.
View prospectus(Opens in new window)View programme journey

What you need to know about State aid funding (De Minimis)

Support provided through this programme is considered State aid under De Minimis rules, and eligibility will be confirmed as part of the process. The programme offers support valued at €10,000. Businesses must not have exceeded the €300,000 limit over the past 36 months, including this support.

Review funding rules

Programme commitment

Participants should be ready to:

  • Complete a short needs assessment survey
  • Attend an assessment review call, masterclasses and one-to-one clinics 
  • Commit leadership time and implement agreed actions over 12 to 18 months
  • Track key indicators and share progress for impact measurement
I'm interested

What you should have ready

The following information will be required before you can commence:

  • A view of current food and beverage performance and key challenges for the needs assessment
  • Names and roles of those who will participate, including the general manager, food and beverage lead, and finance support where relevant
  • Agreement internally that you can commit the time outlined over 12 to 18 months
I'm interested

What's included

Participants will receive:

  • A needs assessment survey
  • A personalised resilience and performance report
  • A one-to-one assessment review call
  • Tailored advisory clinics focused on your priorities
  • Access to masterclasses and events aligned with your resilience level
View prospectus(Opens in new window)

Follow the F&B journey from needs assessment to resilience review calls to tailored supports.

  • Overview

    Learn how you can get expert support to strengthen food and beverage performance.

  • Programme journey

    Follow the F&B 360° journey from needs assessment to resilience and tailored supports.

  • Help and resources

    Find answers to common questions, useful resources and everything you need to prepare for F&B 360°.