F&B 360°: Building commercial resilience in food and beverage

Is your food and beverage operation under commercial pressure? F&B 360 gives hotels and visitor attractions expert one-to-one advisory support, a diagnostic survey and a tailored commercial roadmap to strengthen performance and protect margins. 

Express interest(Opens in new window)Check eligibility
Application statusOpen
Key informationOpen to new applications until 21 October
Commitment12–18 months (GM: 2-3 hours per month. F&B team: 4 hours per month)
Value of support€10,000
State aidApplicableWhat is this?
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Is this programme right for you?

  • Are you facing pressure on costs, margins or staffing?Food and beverage is a meaningful part of your business model and a real opportunity to improve margin, visitor experience and commercial resilience.
  • Do you want a clearer plan to improve business performance?You and your F&B team are ready to develop and implement a tailored action plan for your business with expert guidance.
  • Are you open to expert advice and practical change?You and your team have the capacity to action the roadmap, test improvements and track progress over the programme duration.
Check eligibilityView programme journey

Check before you apply

Are you?

A registered hotel, an established visitor attraction or a hospitality focused tourism business in the Republic of Ireland with an in-house food and beverage offer.

Is food and beverage a priority?

Food and beverage must be a key revenue stream for your business.

What's in it for you?

F&B 360° is designed to help senior leaders and their food and beverage teams strengthen commercial performance. 

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Work with experienced food and beverage advisors to identify priorities and take practical action. 

Get a clear, co-created plan focused on your biggest commercial opportunities. 

F&B 360° involves the full food and beverage team, creating shared momentum and improving food and beverage literacy. 

Align with emerging trends and sustainable operating models. 

View programme journey

Real impact. Real results.

See how tourism businesses are driving results with F&B 360°.

Follow the F&B journey from needs assessment to resilience review calls to tailored supports.

  • Eligibility

    View guidelines on eligibility, commitment and what to prepare before applying.

  • Programme journey

    Follow the programme journey from needs assessment to resilience and tailored supports.

  • Help and resources

    Find answers to common questions, useful resources and everything you need to prepare for the programme.