Hidden Heartlands brand toolkit
Use official brand guidance, assets and practical tools to bring the Hidden Heartlands brand into your business and visitor experience.
Ireland's Hidden Heartlands: Resources
Access strategy documents, brand assets and business supports for Ireland’s Hidden Heartlands.
Brand resources
Visitor insights
Access tourism insights for Ireland’s Hidden Heartlands.
Ready to get involved?
There are several ways tourism businesses and partners can engage with Ireland's Hidden Heartlands. Use the brand, access supports and help develop world-class visitor experiences.
Funding and financial supports for your tourism business
Find Fáilte Ireland funding, partner supports, state aid guidance and next steps for your business.
Champions Programme: Help showcase the best of your local area
Build local knowledge and confidence to help visitors discover more of your destination.
Events
Access trade shows, sales missions and networking opportunities to grow your business.
Get your business listed on Fáilte Ireland's consumer websites
Learn how to create, update and improve your listing so visitors know what you offer and book.
July 20263 min read
Get your festival or event listed on Fáilte Ireland’s consumer websites
How festival and event organisers submit, update, and improve their listings
July 20262 min read
Active strategy and monitoring
Explore the regional strategy and monitoring reports that guide sustainable tourism across the Ireland's Hidden Heartlands. Use them to understand priorities, planned actions and the evidence behind long-term development.
View regional strategyIreland’s Hidden Heartlands Strategy 2023 to 2027
Sets out how Ireland’s Hidden Heartlands can grow as a regenerative tourism destination built around nature, community and slow discovery.
Access reportsEnvironmental surveying and monitoring reports
Access documents from environmental surveying and monitoring programmes that support sustainable tourism development across Ireland’s Hidden Heartlands.
Visitor resources and insights
Access visitor information, tourism facts, research insights, and brand resources to support planning, promotion, and consistent use of the Ireland’s Hidden Heartlands brand.
Supporting businesses in Ireland's Hidden Heartlands
Overview
Align with the regional experience brand to build stronger visitor experiences across Ireland’s Hidden Heartlands.
Regional development
See the Destination and Experience Development plans for Ireland’s Hidden Heartlands.
Meet the team
Connect with the Ireland's Hidden Heartlands regional team for contacts, supports, and ways to get involved.