Upper Shannon, Shannon-Erne and Border destination and experience development plan

Supporting sustainable tourism across Cavan, Leitrim, and Roscommon through a five-year destination plan as part of Ireland's Hidden Heartlands' regional tourism development.

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Highlighted projects

See the projects driving progress and helping to deliver the Upper Shannon, Shannon-Erne and Border Destination and Experience Development Plan, from eco-tourism networks to world-class geopark experiences.

  • Cuilcagh Lakelands UNESCO Global Geopark

    Cuilcagh Lakelands UNESCO Global Geopark

    Growing awareness and developing sustainable visitor experiences across this cross-border geopark, including the new Shannon Pot Discovery Centre.

  • Loughs Tapestry

    Loughs Tapestry

    Creating a network of co-created, responsible eco-tourism experiences that connect the region's lakes, natural heritage, and communities.

  • Lough Key Forest Park Masterplan

    Lough Key Forest Park Masterplan

    Enhancing Lough Key Forest and Activity Park as a leading eco-tourism and adventure destination, expanding visitor experiences and sustainable infrastructure.

Featured news

Stay up to date with tourism news and events connected to the Upper Shannon, Shannon-Erne and Border destination plan.

Get involved

Get involved in Find yourself on a short break

Use Fáilte Ireland’s Find yourself on a short break campaign tools and materials to position your business and attract more domestic short-break visitors.

Access campaign

Use the Ireland’s Hidden Heartlands brand

Use approved Ireland’s Hidden Heartlands assets and guidelines to align your business with a clear, recognisable regional brand. 

Use the brand

Your local representatives

  • Sarah McCarthy

    Projects Officer
    Email

Resources

Access the Upper Shannon, Shannon-Erne and Border Destination and Experience Development Plan and supporting documents.

Supporting your business in Ireland's Hidden Heartlands

  • Overview

    Align with the regional experience brand to build stronger visitor experiences across Ireland's Hidden Heartlands.

  • Regional developments

    See the Destination and Experience Development plans for Ireland's Hidden Heartlands.

  • Meet the team

    Connect with Ireland's Hidden Heartlands regional team for contacts, supports and ways to get involved.

  • Resources

    Access strategy documents, brand assets and business supports for Ireland's Hidden Heartlands.