Fáilte Focus

Fáilte Focus

Welcome to Fáilte Focus, Fáilte Ireland’s insights library. A one stop shop for tourism and travel related content, keeping you up-to-date on the latest trends and opportunities in the tourism industry.

Browse our pick of the most relevant domestic and international content from a range of leading tourism sources including Fáilte Ireland’s own primary research.

Click on a topic and scroll down to see a mix of articles, reports, videos and insights which you can read and share via your professional social networks. For more focused content, click on one of the sub-headings or use the search bar to search by keyword.

For a quick tour of Fáilte Focus Watch this short video

*The views and opinions expressed in third party articles are those by the authors and do not necessarily reflect the official policy or position of Fáilte Ireland.


What Tourists Want

Learn more about what tourists want from a holiday and how they travel, by market


Winning Business

Find out more about the tourist decision making process, routes to market and key marketing insights.


Industry Sectors

Review sector specific content which includes case studies and international best practice.


Tourism Performance

Stay up-to-date with research on tourism performance from a global, national and regional perspective.



Learn how tourism is meeting the challenge of becoming a more sustainable industry.