Fáilte Focus

Fáilte Focus

Welcome to Fáilte Focus, Fáilte Ireland’s insights library. A one stop shop for tourism and travel related content, keeping you up-to-date on the latest trends and opportunities in the tourism industry.

Browse our pick of the most relevant domestic and international content from a range of leading tourism sources including Fáilte Ireland’s own primary research.

Click on a topic and scroll down to see a mix of articles, reports, videos and insights which you can read and share via your professional social networks. For more focused content, click on one of the sub-headings or use the search bar to search by keyword.

For a quick tour of Fáilte Focus – watch this short video:

*The views and opinions expressed in third party articles are those by the authors and do not necessarily reflect the official policy or position of Fáilte Ireland.

What tourists want

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Learn more about what tourists want from a holiday and how they travel, by market

View what tourists want

Winning business

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Find out more about the tourist decision making process on routes to market, key marketing insights and Brexit.

View winning business

Industry sectors

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Use sector specific content including case studies and international best practice.

View industry sectors

Tourism performance

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Stay up-to-date with research on tourism performance from a global, national and regional perspective.

View tourism performance