Welcome Standard
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  • Welcome Standard

    Fáilte Ireland's Welcome Standard

    Fáilte Ireland’s Welcome Standard businesses are warm, friendly, hospitable and efficient, and provide the welcome that we know is expected by visitors to Ireland. With a focus on qualitative and behavioural standards as well as the customer journey, the standard identifies the strengths of the business and allows for greater innovation, individuality and authenticity in our approved tourist accommodation.

    From early 2020, the Welcome Standard includes the possibility of classification, allowing properties to differentiate themselves according to the range of services and facilities that they provide. This is identified as part of the approval process and can be promoted afterwards through official Fáilte Ireland Welcome Standard signage.

    Browse through the options below to find out more about how your tourism business can achieve the Welcome Standard.

    Standards and Ethics

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    The standards and code of ethics identify the strengths of businesses, without taking away any of the style of the individual property.

    Find out more about the standards

    Self-assessment Guidelines

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    We have created a series of guidelines on completing self-assessment.

    Find out more about self-assessment


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    Read the most frequently asked questions about Fáilte Ireland's standard classification.

    View the FAQ

    Welcome Standard Classification

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    The Welcome Standard Classification addresses, assesses and rewards the guest experience provided by accommodation businesses.

    Learn about our new classification criteria

    On-site Visits

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    To become approved under the Welcome Standard you must meet the minimum standards.

    Read about the on-site visit process

    Quality Assurance

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    Read about the benefits to tourism businesses by becoming Fáilte Ireland approved.

    Download the guidance [pdf, 81kb]