Welcome Standard

Fáilte Ireland's Welcome Standard

Fáilte Ireland’s Welcome Standard businesses are warm, friendly, hospitable and efficient, and provide the welcome that we know is expected by visitors to Ireland. With a focus on qualitative and behavioural standards as well as the customer journey, the standard identifies the strengths of the business and allows for greater innovation, individuality and authenticity in our approved tourist accommodation.

The Welcome Standard includes the possibility of classification, allowing properties to differentiate themselves according to the range of services and facilities that they provide. This is identified as part of the approval process and can be promoted afterwards through official Fáilte Ireland Welcome Standard signage.

Browse through the options below to find out more about how your tourism business can achieve the Welcome Standard.

Standards and Ethics

310x120 Galway Renvyle-Beach

The standards and code of ethics identify the strengths of businesses, without taking away any of the style of the individual property.

Find out more about the standards

Quality Assurance

320x120 Ashford-Castle

Read about the benefits to tourism businesses by becoming Fáilte Ireland approved.

Download the guidance [pdf, 81kb]


320 120 HapennyBridge

Read the most frequently asked questions about Fáilte Ireland's standard classification.


View the FAQ

On-site Visits

320x120 Trinity-College-Dublin

To become approved under the Welcome Standard you must meet the minimum standards.

Read about the on-site visit process