You are here: HomeResearch
  • Visitor Feedback
  • September 2021: CP&I – Consumer Update Print Page
  • September 2021: CP&I – Consumer Update

    02 November 2021

    Consumer Insights

    More than one-in-four consumers (27%) took a break in ROI this summer, with the distinct majority reporting to be satisfied with their trip.

    • A growing confidence in returning to overseas travel is clearly demonstrated by a steady rise in intent to take breaks abroad. This is particularly evident for longer breaks (4+ nights away), though this comes into play in May 2022.

    • Conversely, intent for ROI breaks for the next 6 and 12 months continues to ease, moving into the shoulder season. This is a quiet period for travel historically, and demand for ROI breaks for the first months of 2022 is currently low.

    • However, there is consistent demand for ROI city breaks, presenting opportunities to engage domestic consumers. With consumers on average taking one city break trip domestically and one abroad, the trade and marketing need to emphasise the positives of domestic city breaks (ease, convenience) aligned to the core motivations of energy, fun, and discovery

     

    Download the full report published September 2021 [PDF 312kb]