Our latest seasonal report is now available below! For those who are not familiar, this report is compiled from data captured via our Domestic Tourists tracker study. Each month we survey 1,300 consumers across the island of Ireland and ask them about the travel behaviour in recent months and their plan for future trips. This report covers domestic tourist behaviour between June to September 2025.
Overview of Winter 2025/26 (Nov-Mar) planned air and sea capacity to the Republic of Ireland,
outlining changes vs. Winter 2024/25 and providing weekly average capacity by key market.
Interactive dashboard of visitor numbers to attractions, based on Fáilte Ireland’s Annual Visitor Attractions Survey.
Fáilte Ireland carried out a survey of the industry in August/September 2025 to inform our evolving responses to the continuing challenges facing tourism. A summary of results is provided in the attached.
This new report by Jill De Azevedo, Head of Consumer Planning and Insights, explores Gen Z and the exciting opportunities this generation presents for the industry. The report generated a great deal of discussion at the Association of Visitor Experiences & Attractions in Ireland (AVEA) conference and is available for you to read now.
Read the summary results for the fifth year of Fáilte Ireland's tourism and hospitality labour market research.
Overview of hotel investment activity in Ireland during the first half of 2025, highlighting key transactions, market trends, and economic indicators affecting the sector.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains national figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Wild Atlantic Way figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Ireland's Ancient East figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Dublin figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Ireland's Hidden Heartlands figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Cork figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Clare figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Sligo figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Donegal figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Galway figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Waterford figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Wicklow figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Wexford figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Mayo figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Limerick figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Kilkenny figures only.
Key Tourism Facts 2024 provides Fáilte Ireland’s estimates of overseas tourists’ and holidaymakers’ performance in 2024 and incorporates data from the CSO, NISRA and Fáilte Ireland. This document contains Kerry figures only.
This report is the second in a series of biannual reports, which aim to monitor the changes emerging in tourist accommodation supply and the volume of bedspaces in the development pipeline.
Summer 2025 update on Government Contracted bedstock in Ireland based on figures provided by the Department of Justice.
Fáilte Ireland carried out a survey of the industry in April/May 2025 to inform our evolving responses to the continuing challenges facing tourism. A summary of results is provided in the attached report.
The Consumer Winter Report 2025 is here! Assessing domestic travel behaviour and seasonal trends, diving deep into winter breaks and exploring what lies ahead for the tourism sector.
Overview of Summer 2025 (Apr-Oct) planned air & sea capacity to the Republic of Ireland, outlining changes vs. Summer 2024 and providing weekly average capacity by key markets.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county level (where available) in December 2024.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county level (where available) in November 2024.
As part of its plans to drive sustainable tourism development across Ireland, Fáilte Ireland conducts research among Irish communities to understand public views on tourism. This summary outlines the main findings in 2024.
Interactive dashboard of registered and approved accommodation stock in the Republic of Ireland (as of January 2025).
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county level (where available) in October 2024.
Fáilte Ireland carried out a survey of the industry in September 2024 to inform our understanding on current provisions and awareness of accessible and inclusive tourism in Ireland. A summary of results is provided in the attached report. If you require this report in an alternative format, please email inclusivetourismteam@failteireland.ie
Fáilte Ireland carried out a survey of the industry in January 2025 to inform our evolving responses to the continuing challenges facing tourism. A summary of results is provided in the attached.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county level (where available) in September 2024.
This report explores domestic travel behaviour over the summer months. The research looks at who travelled in the Republic of Ireland over summer '24, what they did, where they went and what was influencing their decisions. The report then concludes by examining travel intentions going forward and the macro factors influencing domestic travel for the months ahead.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county (where available) level in July 2024.
Read the Visitor Attractions Survey Report 2023. This report provides a topline analysis of Visitor Attractions Performance in 2023 along with attendances at participating attractions.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county (where available) level in June 2024.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county (where available) level in May 2024.
The Central Statistics Office published the Household Travel Survey Quarter 4 and Year 2023 in May 2024. The survey includes estimates of trips, nights and length of stay analysed by main county visited. This report summarises the data along with estimates generated by Fáilte Ireland of domestic tourism revenue by county.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county (where available) level in April 2024.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county (where available) level in March 2024.
This report explores day trips in Ireland, revealing their year-round popularity, short lead times, and 2-hour travel range. Highlighting diverse experiences can attract consumers.
This report explores what domestic travel and winter looked like for the 2023/2024 winter period, along with taking a deep dive in city break behaviour and consumer motivations for taking them. It also casts an eye to macro factors influencing domestic travel for the months ahead, and their potential implications.
The Accommodation Occupancy Survey Report provides key performance data, unit and bed occupancy rates for non-hotel accommodation at a national and regional level (where available) for the whole year of 2023.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county (where available) level in February 2024.
The Hotel Survey report provides key performance data, room and bed occupancy rates, Average Daily Rates (ADR) and Revenue Per Available Room (RevPAR) of Irish hotels at a national and county (where available) level in January 2024.
Interactive dashboard of registered and approved accommodation stock in the Republic of Ireland (as of January 2024).
This report brings independent empirical analysis to the Dublin hotel market with reference, inter alia, to the scale of price increases compared to increases in the costs of doing business and how Dublin benchmarks against European comparators.
The report focuses on domestic tourism performance over the 2023 summer period, in terms of overnight stays and day trips. It also provides a view on future travel intentions in the short term.
This report explores what domestic travel looked like in the first half and into Summer 2022, along with assessing satisfaction of breaks and value for money, and taking a deep dive into the visitor experience for accommodation. It also explored intended behaviours for the remainder of 2022, with an eye to macro factors influencing domestic and overseas travel and their implications.
While tourism audiences are more sustainability-minded than the general public, they don’t yet know what sustainable travel means. This research identifies future-facing sustainable travel experiences that could help bridge the say-do gap and motivate people to make sustainable trip choices.
This report explores what domestic travel and Winter looked like in 2021, along with taking a deep dive in city break behaviour over the Winter period and consumer motivations for taking them. It also looks at how we can look forward and prepare for the Summer, with an eye to macro factors influencing domestic and overseas travel and their implications.
Find key statistics about tourism in Ireland’s Hidden Heartlands
Find key statistics about tourism in Dublin
Find key statistics about tourism in Ireland’s Ancient East
Find key statistics about tourism along the Wild Atlantic Way
Find out more about consumer's domestic trip intentions, popular destinations and how time and distance travelled are key elements influencing destination choice...
The updated figures from February 2021 (inclusive) give further insights into consumer holiday booking behaviour in 2020.
France is an important market for Ireland. Learn more about how best to target and position Ireland to this market.
Britain is a key source market for Ireland. Learn more about how best to target to this market who often consider Ireland as an extension of their domestic market.
America is an important market for Ireland. Learn more about how best to target this market and what motivates travel.
Germany is an important market for Ireland. Learn more about how best to target this market and what differentiates Ireland.
The report shows that Ireland’s value for money rating improved significantly following the VAT cut in 2011 - with the initiative resulting in lower prices than would otherwise have been the case as well as generating additional activity and employment.